Is your Website Design visible?
For the vast majority of business owners a Website is the most important marketing tool available making the actual Website Design and functionality the most important visual and interactive representation of their business in the modern world.
Anybody that uses the internet on a regular basis will be more than ofay with the incredible amount of information available and the seemingly endless Website Design styles that can be found quite literally at the touch of a button. All this is great for the user / casual surfer but what about the business owner that actually needs their Website to be visible to potential clients, how do they make that happen?
Obviously having a well-structured Website Design in Enfield that engages the user while giving them rapid access to clearly defined information about your business, products and services is a very important part of the conversion process from viewing to the final sale but no amount of design wizardry will help if nobody can see your website!
SEO (search engine optimisation) takes many forms and is literally at the top of the list of considerations for all business owners when promoting their products and services online. Although there are many considerations to take into account when performing SEO for any website one rule stands out from all of the rest, Content is king!
Search engines love high quality, unique content – the more the better – but, like all things of any real value this has one very real disadvantage for the website owner – it takes time to do properly, a lot of time.
Website Design industry experts all agree that if their clients have the time to do their own SEO work then they are clearly not doing their job of running the business successfully / efficiently as the time taken up by SEO work could and should be spent on matters better suited to their individual talents and business needs; You won`t find a Website Design company owner doing their own SEO work, they have experienced employees to do this for them – they could be doing this for you!
Many Website Design and promotion companies offer excellent, affordable SEO packages that give the business owner the freedom to concentrate on their own work safe in the knowledge that their website promotion work is in very capable, expert hands.
An easily understandable analogy for SEO work is business accounts. When starting out in business many people choose to learn how to do their own business accounting purely to save money. This, for the individuals that are able to fully grasp the concept, is a great cost cutting idea when building the business up at the very beginning but it very rarely lasts. Most people that find that they are able to produce their own accounts properly eventually find that the demands that a successful business puts on them makes accounting, like many other work necessary for the general running of a business, simply impossible to incorporate into their daily, weekly or monthly schedule. This specific work then becomes the job of a qualified, experienced accountant leaving the business owner with one less headache and more time to concentrate on other things.
SEO work is exactly the same with the added problem of not actually being able to know precisely how effective your efforts are unless you spend a lot of time with analytics and other tracking procedures. And, even if you do come to the conclusion that your efforts could be improved, how do you actually do it properly? The generic answer to this question is simple – Leave it to the professionals and concentrate on what YOU do best!